Coaching Personal Site
Develop landing page plus key branding items
Project
UX Design
Context
Designing a web & mobile landing page with specific requirements on content and develop branding elements
Problem
The client was building his personal coaching brand, having a few services ready. He required branding elements such as naming, color scheme & logotype to go with it. The business goal was to have a central point for all services, appointments, and generate more leads in the process.
Process
First steps were to create branding elements - based on core values, what attitude the client wants to transmit, and how his clients perceived the existing brand. Next, the core requirements were to create initially 2 pages landing and confirmation. They must include a countdown timer, social icons, and a database builder (CTA that lead to subscriptions). The process began by rethinking the client's target audience pain points and points of interest, and recreate some of the offerings. The CTA's and the copywriting was updated to match these changes later on in the project.
Solution
The solution was the creating of the landing page together with a refreshed services offering, which now provided a touch point for interested future clients.
Some Lessons & Future Developlment
Better definition of audience segmentation is needed, in order to best organise the landing page and its goals.